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Big Thinking, Big Price Tag
I got an email today reminding me about the forthcoming APG Battle of Big Thinking. It boasts an amazing line up of speakers and everyone I know who has been to a Big Thinking event before has raved...
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Brand (not so) New Brand Thinking
I’m currently reading Brand New Brand Thinking, an APG collection of branding debates edited by Merry Baskin and Mark Earls. Although it was written in 2002 (so doesn’t really cover the whole digital...
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change of plan – why I WILL be renewing my APG membership
The post below set off a chain of events that happily resulted in the APG making a commitment to reach out to Planners Outside London and tailor their offering for them. I’m thrilled…and seem to have...
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UK APG reaches out to Planners Outside London
A few weeks ago I wrote a post titled ‘why I won’t be renewing my APG membership’, which basically complained that the APG wasn’t very good value for money for Planners working outside London. I’ve had...
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